About us

About HAYA Festival

Worldwide legends in Armenia

At HAYA Festival, we’re a group of music lovers who thrive on creating a magical experience for over a hundred thousand people every season. Whether you have a strong passion for music or you’re simply hunting for melodic thrills, if you believe in the power of music, we’ve got you covered.

Based in the heart of the Republic of Armenia, we believe that music is a universal language that can unite people of all cultures and backgrounds, so we keep breaking barriers and organizing concerts also in the US, Europe, and the Middle East.

It’s official, we’ve opened a new chapter in the history of Armenia’s culture, tourism, and economy. We not only offer a lineup of the hottest artists, but we also serve as a creative platform to present Armenia, the peaceful and blossoming country, thus putting it on the map and supporting global cultural initiatives at the same time.

Our mission? As simple as it is, we aim at promoting peace and understanding between different cultures and nationalities, with a vision to advocate hope and social change, encouraging self-expression and sharing emotions with other humans who value bringing harmony to their hearts, as we do. So, mark the dates and come with friends.

HAYA Festival Founder


Sona Hovhannisyan is an internationally known arts manager, producer, public figure, and cultural diplomat. As a passionate advocate of changing the quality of people’s lives, Sona founded HAYA Global Entertainment in 2022 and has been the co-founder and acclaimed manager of the Yerevan Perspectives International Music Festival since 2000. Her international portfolio covers New York, London, Vienna, Jerusalem, Roma, Brussels, and other mega-centers. Sona’s efforts have given Armenia its special place on the cultural map of the world.  Over two decades of pioneering activity have made Sona an icon for the younger generation and a symbol of long-lasting excellence.

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